1st
December
2008
Social Media: Failure to Launch
posted in Main Content |
By Peter Young Social Media is a name on many peoples’ list, and a channel on many advertisers’ marketing plans – however – as many advertisers have recently found – it may not necessarily be the most effective channel in terms of direct response. Certainly the research would suggest the potential traffic is there. Research suggests that around 60% of Americans use social media sites, with around three quarters of this figure visiting a site at least once a week. That by itself would suggest
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