Marketing Kit for Dummies For Dummies Business and Personal Finance

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.

Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2^nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:

• Tap into the power of the Internet
• Create buzz with publicity
• Research, plan, and budget effectively
• Set up winning sales promotions
• Generate sales with action ads
• Launch winning Web campaigns

Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:

• Master the five Ps of marketing
• Evaluate the effectiveness of your marketing plans
• Design a marketing plan that works
• Perform customer research
• Improve your creative skills — and your campaigns
• Write winning marketing copy
• Develop a campaign budget and stick to it
• Brand your business
• Develop promotional campaigns
• Design brochures, catalogs, and newsletters
• Bring customers back with great customer service

In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2^nd Edition, you’ll have no trouble bringing in new business — and more dollars.

User Ratings and Reviews

3 Stars Good if you have no basics at all
Ok, so you’re a business owner.If you’re in marketing, skip this. This is too simplified, to general, not a place where you could find new ideas, or that many useful tips.

Ok, small business owner. You want to know more about marketing. This may (or not) be the book for you. It claims at the introduction to be a very practical guide, with how-tos and ideas. To some extent, you’ll have some ideas, and some preconceptions chewed up for you (like what NOT to give at a tradeshows, or tips on how to evaluate whether or not a tradeshow is justifiable ROI for your business).

Would I read it at the library? It’d be more like a perusal. I would not read it word for word. I would suggest other alternatives, like a book called 101 marketing tricks (or something of the kind), because what you’re looking for is “how tos”, exact ideas you can implement, which this book is NOT.

4 Stars Helpful
I believe if Forrest Gump were reviewing the “for Dummies” series of books, he would say they are like a box of chocolates. You never know what you’re gonna get. I have found a few of these “for Dummies” books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the “helpful” area.

This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don’t seem to belong there. That in and of itself is okay. It’s nice to find unexpected resources. But it makes navigation of the content rather difficult.

Another pearl here is the CD. I haven’t used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price.

I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You’ll find some useful information here, and strategies that will have a quick impact on your bottom line.

4 Stars missing parts
book came with cd cut out of it already… suggest you buy it someplace where it will come with cd in it

3 Stars Lots of How to Materials but Practical?
Each chapter has worksheet and to do list, but you have to evaluate the relevancy to your business and the personality to do it. Networking is the best suggestion but not everyone is good at it. Speaking from personal experience, practice, practice, my friend. I didn’t finish the book because I didn’t feel like doing the worksheets and exercises.

4 Stars Good starter…
This book is extremely basic but has great templates that ensure you cover all the fundamentals.

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